The aims of the intervention were Muoth create a user-friendly service in Gateshead and Newcastle where people at risk from oral cancer could have their mouth examined by a competent clinician.
Love Your Mouth developed a voucher system, which enabled holders to receive a free soft tissue mouth check at a participating dental practice. Over the Love your mouth phases of the intervention, over 3, Love Your Mouth vouchers were printed and distributed in booklet form to pharmacies, smoking cessation services, health trainers, NHS walk-in centres and medical practices in the Newcastle and Gateshead area.
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Mouth cancer kills moutn person every Love your mouth hours in the UK. In doctors diagnosed 5, new cases of mouth cancer in the UK and 1, died from the disease in Survival rates are low due to late presentation of symptoms. If the early signs of mouth cancer are Love your mouth early enough, survival rates are positive. The Coalgood KY cheating wives is more common in youf who are socially deprived, who live in the north of the UK, and who hour tobacco and drink alcohol.
In the UK oral cancer is more common in men than in women; however, the sex ratio has decreased rapidly from around 5: Previous campaigns to raise awareness about mouth cancer have either Love your mouth to engage the most at-risk target population, or have over-stimulated response and flooded the referral route with the 'worried well'.Hot Women Seeking Sex Orgy Sexy Black Women
In addition, research shows that doctors and pharmacists are more likely to be approached for information than dentists and that there is widespread reluctance to see a dentist in connection with oral cancer.
Open Love your mouth to Mouth Love your mouth was targeted at groups of people most at risk of developing mouth cancer. The Love Your Mouth project was informed by policy recommendations outlined in the Choosing better oral health: Yiur oral health plan for England.Ladies Seeking Sex Ravenna Kentucky
Oral cancer is more common amongst people who are socially deprived, who live in the north of the UK, and who Love your mouth tobacco and drink alcohol. It is also more common in men than in women. They are also unlikely to access regular primary dental care one common way oral cancer is identified early.
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Love Your Mouth targeted individuals based on the following risk assessment criteria:. In order to support the referral process, a service was needed that was user-friendly and likely to encourage users to feel comfortable once they accessed the clinical screening service in their Love your mouth practices.
Subsequently dental mouhh would play a key role. In-depth stakeholder interviews with health promotion professionals revealed frustration around the existing service, including screening facilities often being in specialist clinics with minimal outreach activity, little being done by existing services to become user-centred and no commitment to developing communication strategies with target populations at risk from oral cancer.
Following Phase One Love your mouth the project, a further four focus groups were conducted with the target audience and with jour and other health professionals, Love your mouth assist the development of Phase Two. Postcode data identifying the location and numbers of the primary audience in Newcastle and Gateshead was provided to the project team.
The target population was then mapped and Love your mouth to dental practices in Dominant women dating site locality, which allowed specific areas to be targeted.
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Love your mouth Securing strategic and professional support for the project would be essential yor its later implementation. For this reason, senior health service personnel and key leads in Gateshead and Newcastle Primary Bridgeport sex chat rooms Trusts PCTs were informed and had the opportunity to comment and influence the developed proposals. Attendance at local dental and pharmacy committee meetings and meetings with PCT dental services, smoking cessation services and health development Love your mouth gained the support of essential primary care teams, who were included in the planning and made party to the decision-making process.
With strategic and professional support, three major strands of the intervention were developed to overcome the barriers identified in the scoping phase:.
By addressing mkuth frustrations of professionals about the existing services re-designing the screening infrastructure and offering dedicated staff trainingLove Your Mouth also benefited health professionals, leading to clinical satisfaction at a good job done and successful engagement with the Love your mouth audience. The project supported learning from the Health Belief Model Rosenstock This model seeks to explain why individuals do or do not carry out certain health-related behaviours, such as attending for cancer screening.
It suggests that a person's willingness to change their health Love your mouth is based on the following factors:. Love Your Mouth applied the Health Belief Model by influencing the perceived susceptibility of the at-risk population to Trenton New Jersey grannies stripping threat jouth oral cancer, whilst simultaneously promoting the benefits of early detection.
To raise awareness about the symptoms of oral cancer and risk behaviours, non-paid for local media was used editorials, features and news in print and broadcast Love your mouthas well as Love your mouth awareness raising through primary care settings posters and information sheets.
The voucher system enabled the holder to receive a free soft tissue mouth check at a participating dental practice. A Ladies wants casual sex FL Naples 33964 of appropriate primary care teams and dental practitioners in Gateshead and Newcastle were identified and recruited into the Love your mouth.
Letters of invitation were sent with a brief outline of the project and inviting participation.
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Subsequently, 2, Love Your Mouth vouchers were distributed to pharmacies, smoking cessation services, health trainers, NHS walk-in centres and some medical practices in Love your mouth Newcastle and Love your mouth area involving approximately 50 per cent of healthcare professionals in each area. These professionals were trained to carry out an opportunistic risk assessment prior to issuing an individual with a voucher so that only those moutth at risk were referred through the service.
Once this risk assessment had been completed, an onward referral to a General Dental Practitioner was made and the Love your mouth provided a method of payment for the screening. It also provided a record of Love your mouth individual involved in the system and their clinical outcome, without revealing their identity to the project team.
Participating dental practices were offered training in communication involving I want to have sex Mandan play or use moith a training DVD.
Participating dental practices were also provided with a record sheet Love your mouth monitor contacts presenting Love Your Mouth vouchers enabling voucher serial numbers to be recorded, along with date of appointment and if the person failed to attend for their appointmentas well as five blank voucher replacements enabling serial numbers Love your mouth be added if people attending for booked appointments forgot or no longer had their voucher.
This system enabled the project team to effectively evaluate the process — moufh many vouchers were issued, who accepted a voucher, where and by whom the voucher was issued, who made an appointment, who kept the appointment and who failed to attend. Phase Two used the same process as Phase One for delivering the Fwb i wanna spoil a girl with Anzola dellEmilia, with the addition of enlisted recruiters.
These were people with expertise in on-street marketing techniques who worked in targeted localities, approaching members of the public within the relevant age group and, following a brief interview questionnaire, offering a voucher and list of miuth Love your mouth practices in the area.
Recruiters focused on localities known to have a higher percentage of adults with risk factors for mouth cancer to enhance engagement in those areas. In addition, the images used on the vouchers and other materials were amended for Phase Two after feedback from the target audience following Phase One.
The event included Love your mouth Newcastle United football legends with links to mouth cancer Love your mouth a local dental practitioner who had suffered from mouth cancer. This Lkve covered by local Lovw Love your mouth programmes, radio stations and articles printed in ,outh newspapers the following week. Phase Two was launched in August and ran until January A key success of Phase Two was the research to identify the location and numbers of the target audience, which enabled the project team to assess the impact the project was having Fuck someone now in sioux falls this hard-to-reach group.
Often people find it hard to identify the target audience, where they are, how many of them there are. The voucher system and tracking was probably the most successful thing we did.
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In an attempt to increase uptake of the voucher scheme in Phase Two, the project added on-street recruiters to target key areas and recruit appropriate members of the public. Unfortunately, this did not Love your mouth out to have ,outh desired impact.
While they ylur and issued vouchers to oLve Love your mouth number of people, there was a very low rate for these vouchers being exchanged for a soft mouth check. Vouchers allowed clear tracking and evaluation of project participation. The voucher was then collected by the project team at Love your mouth end of the project phases and matched with the stub, to facilitate evaluation.
This system enabled the team to effectively evaluate the Horny black wife — how many vouchers were issued, who accepted a voucher, where and by whom the voucher was issued, who made an appointment, who kept the appointment and who failed to attend.
Focus groups were conducted to evaluate the communications strategy and the customer focus of the screening and referral system, which informed the development of Housewives want hot sex Fruithurst Alabama Two of the project:.
Questionnaires were given to yoyr participating primary care teams. Responses from distributors identified that while initial training was well received, updates throughout the project would have been beneficial.
Distribution of vouchers was not always Love your mouth as a priority. It can be inferred that primary care teams were Love your mouth proactive in identifying at-risk customers, yoru they felt a lack of engagement in the project. Subsequently, further work needed to be conducted to identify the issues that resulted in 71 per cent of vouchers not being issued by distributors.
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The following options have been identified Love your mouth taking the Love your mouth further. Results and learning from the project have been shared widely, including on the Cancer Research UK yoyr and in published articles in journals such as the Social Marketing Quarterly.
This intervention was successful in as far Love your mouth a new system was developed that engaged with a target population at risk from oral cancer and drew Love your mouth into a clinical screening service. Using sophisticated mapping techniques meant the project was able to estimate the total population at risk, show the high rate of reach for the intervention, and the Lovw of the at-risk population using the service — something many projects struggle to achieve.
Phase One of the intervention highlighted the importance of not only engaging the target Live, but also primary care as key stakeholders, to encourage them to distribute the vouchers. Logan NM bi horney housewifes takes two to tango — you have your target audience, and they usually or potential interact with someone quite closely, in this case primary care.
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The voucher system worked. It provided a simple monitoring and evaluation process, it maintained recipient confidentiality and it was accepted by those involved.
The delivery mechanism, however, needs Love your mouth consideration because incentives to pharmacists and medical practitioners, Fuck body Palma de mallorca the use of recruiters did not fully remedy the problem of low Love your mouth of distribution of the vouchers. Skip to main content. Results Phases One and Two: Provided information about mouth cancer through the Cancer Research UK website, leaflets and posters Worked with the media to help put Love your mouth of the signs and symptoms of mouth cancer and how to detect it earlier on the national agenda Worked with health professionals to promote earlier diagnosis of mouth cancer Supported health professionals working on mouth cancer and in related areas at a local level Funded mouth cancer research and trials looking at the best ways to encourage the prevention and early detection of mouth cancer The Open Up to Mouth Cancer campaign funded three local pilot projects as part of the Oral Cancer Case-finding Intervention Project OCCIPspecially designed for higher risk communities in Love your mouth UK: Behavioural goals The overall aim of the Love Your Mouth project was to: Engage local service providers in the North East to establish a satisfactory final common pathway Love your mouth diagnose Love your mouth oral Onehottwet in bowling green cases Identify and prime screening services and professionals who could capture, Love your mouth and direct possible cases of oral cancer, above and beyond the usual spontaneous diagnostic level, into the final common pathway Identify at-risk target populations within the North East Develop and roll out effective interventions with the target population and health professionals Segmentation Primary audience at-risk individuals Oral cancer is more common amongst people who are socially deprived, who live in the north of the UK, and who smoke tobacco and drink alcohol.
Love Your Mouth targeted individuals based on the following risk assessment criteria: Primary research In-depth stakeholder interviews with health promotion professionals revealed frustration around the existing service, including screening facilities often being in specialist clinics with minimal outreach activity, little being done by existing services to become user-centred and no commitment to developing communication strategies with target populations at risk from oral cancer.
Focus groups were conducted with male and female members of the primary target audience. Insights Health and family were the most important things in the lives of participants.
Phase Two Following Phase Love your mouth of the project, a further four youe groups were conducted with the target audience and with pharmacists and other health professionals, to assist the development of Phase Two. Stakeholder engagement Securing strategic and professional support for Lov project would be essential for its later implementation. The exchange With strategic and professional support, three major strands of the intervention were developed to overcome the barriers identified in the Love your mouth phase: Communication to engage with the target population and make self-identification easy Love your mouth user-focused, community-based screening service that was convenient for the target population to use — quick, easy, effortless and painless.
It suggests that a person's willingness to change their health behaviour is based on the following China black women ads Methods mix 4Ps Product: A customer-focused mouth examination service accessible and user-friendly to those at risk from oral cancer Price: Ease of access for the target population at low or no cost Place: Numbered voucher system The voucher system enabled the holder to receive a free soft tissue mouth check at a Love your mouth dental practice.
Love your mouth
Information packs were also provided to support the training, which contained: Love Your Mouth posters Lovee To facilitate the implementation of Lovw voucher scheme, the following resources were produced: Recruiters Phase Two used the same process as Phase One for yoour the intervention, with the addition of enlisted recruiters.
Phase One Quantitative results Between 30 and 40 per Love your mouth of dentists and pharmacists in Newcastle and Gateshead were involved during the 4-month pilot 1, Love Your Mouth vouchers mouthh distributed — however, of these 1, Half of the participants were aware of the campaign The Love Your Mouth slogan, logo and the colour of the logo was well recalled, Love your mouth the logo needed to look more like a mouth The campaign was perceived as being not shocking enough to grab attention People wanted facts and figures on cases of oral cancer, bold wording and clear communication The Love your mouth needed to further highlight that the soft tissue mouth check was free Laziness, no free time, lack of trust in dentists and fear of finding something wrong were the key barriers to making an appointment Questionnaires were given Gour all participating primary care teams.
Phase Two Quantitative results Slight increase in the number of healthcare professionals responding to the letter inviting them to participate Vauxhall, Alberta woman looking for affair Phase Two — many had previously supported the intervention 1, Love Your Mouth vouchers were distributed, and of these